That’s what many consumers will be asking in a few months when UltraViolet, Hollywood’s answer to Declining DVD and Blu-Ray disc sales, hits online and retail stores.
UltraViolet is a new format that lets you store and watch purchased TV shows and movies anytime, anywhere on almost any device from a free “digital entertainment locker” in the cloud. The format was developed by the Digital Entertainment Ecosystem Consortium (DECE), an industry group whose 70 members include the Who’s Who of studios, electronics manufacturers and tech companies. Its mid-2011 debut was announced at the recent Consumer Electronics Show (CES) this month.
According to John Calkins, Executive vice president of Global Digital and Commercial Innovation at Sony Pictures Home Entertainment, “Ultraviolet will provide consumers an easy way to access their content without the limitations of a physical product, in the same way that the ATM network provides consumers access to their money – anytime, anywhere. It’s a tremendous leap forward in consumer control and flexibility.”
Why Does Hollywood Need UltraViolet?
Because they are losing A LOT of money. DVD and Blu-ray disc sales, often the deciding factor in a movie’s profitability or loss, are losing ground to typically less expensive video-on-demand (VOD) rentals and electronic sell-through (EST) (industry lingo for purchasing and downloading movies or TV content online). According to the Digital Entertainment Group, worldwide sales of DVDs and Blu-ray discs dropped by 8% to $10.9 billion in the first nine months of 2010. A few hundred million in losses? Ouch!
The good news is that over the same period, the market for digital distribution (both EST and VOD) grew by 23% to $1.7 billion.
UltraViolet is intended to be the industry’s solution to increase digital content purchases in order to offset falling disc purchases, while keeping its intellectual property safe from piracy in a digital locker. Plus, consumers get the added convenience of watching their content across devices regardless of location.
How It Will Work
Your first purchase of an UltraViolet product (a disc or digital purchase) is supposed to let you open a free UltraViolet account, where your future UltraViolet titles can be stored.
According to the consortium, each household will be able to create an account for up to six members who can access the household’s UltraViolet movies, TV and other entertainment via participating retailers, streaming providers and devices.
Consumers will also be able to register up to 12 devices so UltraViolet content can be easily downloaded to those devices, or shared among them.
And UltraViolet streaming will enable consumers to access their collections via set-top boxes and most places they can access the web. "
Full Article and Source
http://news.tubefilter.tv/2011/01/14/ultraviolet-does-hollywood-need-another-digital-format/
I Say John Calkins, executive vice president of Global Digital and Commercial Innovation at Sony Pictures Home Entertainment is a Thief and is Full of it with all this Gibberish. John Calkins, executive vice president of Global Digital and Commercial Innovation at Sony Pictures Home Entertainment is involved in a 13 Trillion Dollar Scandal and an SEC Complaint over the Technology used by 99% of all Video Technology today and John Calkins, executive vice president of Global Digital and Commercial Innovation at Sony Pictures Home Entertainment DOES not Disclose.
What "Patent" is behind this Technology? Whose Patent is it? How did they get this Patent, and where is the iViewit Technology Disclosed in ANY of This. Does this have anything to do with "Douglas Chey" ? Doug Chey sure seems in a stir to hide the Truth about his involvement in iViewit, why now after a Decade? Maybe this is Why !!!
How can this "UltraViolet" Video Technology NOT be using the iViewit Technology?
More on John Calkins and iViewit.
SEC Complaint naming John Calkins, executive vice president of Global Digital and Commercial Innovation at Sony Pictures Home Entertainment
More on Warner Bros. Blatant THEFT of the iViewit Technologies Companies Video Encoding Invention ....
Signed Agreement with iViewit Technology Inventors IGNORED by Warner Bros. Executives for Over a Decade and Fraudulently Un-Disclosed to Warner Bros., Time Warner Inc., and AOL Shareholders.
Crystal L. Cox
Investigative Blogger
Crystal@CrystalCox.com
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